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Smarter calls,
sharper decisions.

Real-time visibility into every call, outcome and agent across your campaigns — powered by BrightCall AI.

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AI Alerts

ALERTS

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Call split

Answered · dropped · no answer

TOTAL CALLS—

Conversion Mix

Answered, conversion by answered, conversion by total calls

Leads trend

Answered calls vs leads over time

Outcome Performance

Grouped by outcome sentiment with contacts, calls, and cost

OUTCOMECONTACTSCALLSCOST ↓

Call records

Showing page 1 · WhatsApp: All · click a row for transcript and AI call analysis (more pages available)

Last 7 days call QA flags

Call quality review loads after sign-in.

Flagged calls· Review flags· last 7 days
PROJECTCLIENTPHONEDUR STATUSOUTCOMEFLAGSCALL DATE ▼ FOLLOW-UPRECORDINGTRANSCRIPTSENT
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TALKING TIME

COST

TRANSACTED LEADS BY BRANCH

AI Alerts

ALERTS

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Strong campaign: Loading…

Evaluating campaign performance…

LEAD RATE (ANSWERED BASE)—
WHY

Analyzing campaign data…

Weak campaign: Loading…

Evaluating campaign performance…

LEAD RATE (ANSWERED BASE)—
WHY

Analyzing campaign data…

Call split

Answered · dropped · no answer

TOTAL CALLS—

Conversion Mix

Answered, conversion by answered, conversion by total calls

Calls and Answered by Project

Answered share of total calls per campaign — sorted by volume

Total calls
Answered

Answered and Leads by Project

Leads generated from answered calls per campaign — sorted by volume

Answered calls
Leads

AGENT COST

AI Alerts

NO ANSWER PRESSURE

Call metrics load after sign-in.

DROPPED CALLS

Call metrics load after sign-in.

WEAK CAMPAIGNS

Campaign metrics load after sign-in.

BUDGET EFFICIENCY

Campaign metrics load after sign-in.

TIMING ISSUE

Call timing metrics load after sign-in.

Contacts status

Latest outcome by contact — expand a row for its attempt history

CONTACTPHONEOUTCOMECALLSLAST CALLSTATUS
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BrightCall Controls

Upload a contact list, analyse it against history & AI, then push approved contacts to a project

Received CRM batches

Loading previous batches…

1 · Upload Excel contact list

WhatsApp Controls

The existing WhatsApp application, signed in with your Dashboard account

Open WhatsApp Controls to connect securely.

SPEED TO LEAD CALLS

Speed to Lead Calls

Historical calls across environments

CALL SUMMARY

Call split

Answered vs not answered

TOTAL CALLS—

Calls by environment

Distribution across assigned environments

Call trend

Total calls vs answered calls over time

Status breakdown

Call statuses reported by SpeedToLead

STATUSCALLSSHARE

Call records

Loading call history · click Recording to open the call recording

Date & timeEnvironmentCallerWidgetAgentStatusResultS2L tagRecordingTranscriptQuality Assurance
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CUSTOMER SERVICE

Customer Service Calls

Incoming WhatsApp-routed calls

CALL SUMMARY

IVR journeys

Distribution by complete decoded journey

TOTAL CALLS—

Follow-up status

Done vs not done

IVR journey trend

Completed vs incomplete journeys over time

IVR journey breakdown

Complete decoded path across every IVR choice

JOURNEYCALLSSHARE

Calls

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0 selected
Date & timeCallerDestinationStatusCall resultFollow-upCall ID
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USER MANAGEMENT

Roles & permissions

What each role can do — granted permissions are highlighted

Users

Click a user to edit role, status and project access

USERROLESTATUSPROJECTSLAST ACTIVE

Security Log

Authentication and dashboard activity. Access restricted to the security owner.

Integration API Keys

Generate, monitor and revoke server-integration keys. Plain keys are shown once.

Loading API keys…
TIMEUSERACTIONSEVERITYIP / PATHSTATUS

CRM PIPELINE

CRM FiltersProject, branch, agent, team, status and cloned leads

AI Alerts

CRM PIPELINE

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Lead Generated Trend

By month, and by day when a month is selected

Leads Distribution

Pick a team to filter, then view the agent split

Recent leads

Showing page 1 of live leads · total 63

5

Last 7 days CRM QA alerts

OpenAI reviewed 7 leads · every alert below is the same rule: the same phone number appears on multiple CRM leads

5 flagged· 5 alerts· last 7 days
LEAD IDLEADPHONEPROJECTBRANCH STATUSOUTCOMEASSIGNED TOPASSES LATEST ACTIVITYCLONEDFLAGSCREATEDINSIGHTS
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